Strong Recoveries And Hard Hits - The Two Step Auto Workshop Economy
While Melbourne and Victorian automotive service and repair businesses have been severely impacted by ongoing COVID-19 restrictions, workshops in the rest of Australia have staged a strong recovery, in some cases back to and exceeding pre-pandemic levels.
The Australian Automotive Aftermarket Association (AAAA), commissioned ACA Research to undertake a survey of more than 200 auto service and repair workshops on the ongoing effects of the COVID-19 pandemic from May through to July. This is the second COVID-19 Impact Survey conducted by the AAAA, as part of their responsibility as the peak aftermarket industry body to monitor and support the health of the Australian service and repair sector.
“This latest survey provides the most up to date understanding of how workshops have been fairing and there is unsurprisingly a significant variation of impact across Australia. We have also seen changes in work practices as workplaces adapt to ‘our new normal’”, said AAAA Chief Executive Officer, Stuart Charity.
“These new findings help support the industry, and form part of our ongoing dialogue with Governments about how the sector is fairing and the support the industry requires. We need to ensure our industry is represented for the large contribution it makes to the economy; the service and repair sector employs more than 150,000 people in over 23,000 businesses across the country.”
For Western Australia, South Australia and Northern Territory, with little COVID-19 impact during May - July, business has returned to parity with pre-pandemic levels. In fact, 27% of respondees were busier than they were prior to COVID-19.
Although the recovery is still occurring in QLD and NSW/ACT, 30% of QLD businesses and 21% of NSW/ACT businesses have rebounded with higher levels of business than pre COVID-19. At the start of May NSW and QLD workshops saw a reduction of operating hours but encouragingly in July NSW workshops were all back at operating normal hours, with only 7% in QLD still operating at reduced hours.
“Most states and territories are seeing a return of close to, or even stronger than pre pandemic levels. This rubber band effect we are seeing is a result of customers returning after holding off on service and repair through restriction periods,” said Stuart.
“It is worth noting that across the board the recovery process is occurring with a very cautious approach. The data shows that 25% of workshops have less staff than before the first wave of COVID-19. This is likely because of the continued uncertainty across Australia of how the pandemic will play out over the coming months and into 2021.”
“Victoria has been severely impacted by the restrictions imposed over the last few months. Melbourne metropolitan businesses in particular are going to need significant support to rebuild.
I’m confident that pending restrictions easing over the coming months, that we will see a less immediate but still noticeable swing in customer confidence as we have seen elsewhere across the country. Due to the hit however, recovery is likely to take longer in Victoria.”
To help mitigate the impacts of the pandemic, there have been key philosophy changes across the country for workshops. 93% of workshops are now sanitising vehicles as standard practice and 80% of workshop offer contactless pick up and drop off services. Marketing levels have also increased, with businesses actively promoting their services to customers. SMS messaging to customers saw an increase from 58% in May to 77% in July.
Data on the government support and satisfaction with the government response to the pandemic was also collected in the survey.
Lesley Yates, AAAA Director of Government Relations and Advocacy, said, “There is a total of 58% of workshops who are accessing JobKeeper.
Encouragingly, 65% of workshops are also accessing Government Investment Incentives including instant asset write off, and accelerated depreciation deductions.
“Unsurprisingly, when asked about the satisfaction of Government response to the crisis, the survey showed a wide variety of satisfaction. Australia wide, 80% of workshops have been satisfied with the Federal Government response. Victorians were the least satisfied with the level of response, but many are still largely positive about how the crisis has been managed.”
“The AAAA will continue to monitor the health of the service and repair workshop sector and ensure our advocacy efforts and services best support our members and the broader industry through these challenging times,” said Lesley.
A third Australia wide COVID-19 Impact Survey will be commissioned by the AAAA in October to gather another important snapshot of the sector, hopefully with further positive news.
About Australian Automotive Aftermarket Association
The Australian Automotive Aftermarket Association is the independent national body representing and supporting the automotive aftermarket industry. AAAA member are manufacturers, suppliers and retailers of automotive parts and accessories, tools and equipment and providers of vehicle service, repair and modification. To learn more about the AAAA head to www.aaaa.com.au
About ACA Research
With over 20 years of automotive experience, ACA Research has developed a deep level of insight into the automotive sector. Using this market knowledge, we design and deliver research that helps our clients understand and overcome their business issues, empowering them to move forward with confidence. www.acaresearch.com.au