MTAQ: Some insight into the changing world we live in

Hey Cool, You Can Buy a Hot Rod Jeep Crate Engine From Walmart Now…
Check that off the shopping list.

The algorithms that deliver online advertising to your eyeballs can be eerily accurate. That’s how, five minutes after sending an email that mentions ice cream, you might see an ad for Häagen-Dazs in the sidebar on Facebook.

It’s also how you might discover that Walmart (the largest grocery retailer in the U.S) sells hot rod crate engines.

For the past few weeks, some automotive journalist colleagues and I have all been seeing Facebook advertisements like the one above. Yep, that’s a 4.7-liter Jeep motor—a stroked version of the 4.0-liter straight-six found in the late-1990s and early-2000s Jeep Wrangler, Cherokee and Grand Cherokee—just casually offered up as if it was a normal household item.

Clearly, the algorithm is working.

And lo and behold, heading over to the Walmart website and searching “4.7 stroker” will take you to this page, where, for $4962.48 plus shipping, you can get yourself a 270-horsepower, 320-lb-ft hot-rod crate engine for your Jeep project.

Mopar’s not your style? How about a complete Ford Performance 5.0-liter Coyote V8 for $8979.90, with free shipping? Or a GM Performance Parts 350 V8, with Holley 600 cfm carburetor, for $4757.90?

Now, clearly, you can’t just walk into your local Walmart and toss a crate engine in your cart—not even the $12,076.20 Ford Performance 347 “Street Cruiser” V8. These high-performance engines are being offered by independent partner businesses selling their wares on Walmart’s website.

But there is something delightful about stumbling across a hot rod crate engine on the same website where you order toilet paper and baby formula in bulk. Imagine getting a Walmart box on your doorstep and tearing it open to reveal a full long block V8.

There’s plenty of less involved performance equipment on Walmart’s site as well, from belt-driven supercharger kits to a full MSD ignition system or a complete AEM standalone engine computer for your Acura sport compact.

Go ahead, toss some aluminum cylinder heads in with your weekly order of Pampers. Or, hey, why not a 10-lb. nitrous bottle from Nitrous Express?

Just leave that 4.7-liter stroker Jeep engine alone. There’s only one left, and I’ve had plans for just such a motor. As the algorithm has already deduced.

By Bob Sorokanich
(Originally published on

Brought to you by  MTAQ APRD Chairman Lawrie Beacham

February 8, 2017 | Tags: Auto News , Industry News ,